INVESTORS AND MEDIA 
In the news
In 2017, investors added gold to their portfolios as incomes increased, uncertainty loomed, and gold’s positive price momentum continued. As 2018 begins we explore four key market trends and their implications for gold:
| • | synchronised economic growth |
| • | shrinking central bank balance sheets and rising rates |
| • | frothy asset prices |
| • | market transparency, efficiency, and access. |
We believe that these trends will support demand and maintain gold’s relevance as a strategic asset.
