Integrated Annual Review 2012 Annual Financial Report 2012 Mineral Resources and Mineral Reserves Regional overview  
 

1.4 Vision, values and stakeholder promises

Our Vision is to be the global leader in sustainable gold mining. We aim to achieve this by applying our six core Values to every decision we make and every action we take (see Figure 1.5).

Figure 1.5: Gold Fields Values

 
Safety
  If we cannot mine safely, we will not mine
 
Responsibility
  We act responsibly and care for the environment, each other, and our stakeholders – our employees, our communities and our shareholders
 
Honesty
  We act with fairness, integrity, honesty and transparency
 
Respect
  We treat each other with trust, respect and dignity
 
Innovation
  We encourage innovation and entrepreneurship
 
Delivery
  We do what we say we will do

In addition, our Vision is supported by our five related Stakeholder Promises:

  • A quest for Zero Harm: If we cannot mine safely, we will not mine. We seek to eliminate all harm to our people and to all contractors working on our sites
  • A great place to work: Motivated and loyal employees act as ambassadors for us. They enable safe production and exceptional value creation. Talent is scarce and the ability to attract and retain top talent is a key competitive advantage
  • The most trusted and valued mining partner: We build strong relationships with key stakeholders in the societies in which we operate. We are committed to measuring the contributions we make and key stakeholders’ satisfaction with us, and to creating and sharing value with them to ensure we leave an enduring, positive legacy
  • A quality portfolio of productive mines and assets under exploration and development: The quality of our asset portfolio is key to our success – but what is most important is that we maximise the value that this can generate and that we pursue asset returns rather than ounces in production
  • The best return on gold: In order to be an appealing long-term investment we must deliver leverage to the gold price and attractive returns relative to our peers

Figure 1.6: Dissecting our Vision

 
“The global leader …”
 
We seek to create the greatest enduring value from gold – for our investors, employees, host governments and communities
We are the gold industry leader in understanding and shaping our stakeholders’ needs
We consistently deliver what we promise across all our operations
 
Gold pouring at Tarkwa, Ghana
Gold pouring at Tarkwa, Ghana
 
“… in sustainable …”
 
If we cannot mine safely, we will not mine
We will enhance our operating environment wherever we can and avoid or rehabilitate significant mining-related damage
We will leave a legacy of shared value with our communities, our people and host governments – whilst measuring both our impact and stakeholder perceptions
 
 
“… gold mining.”
 
We will remain a gold miner (whilst mining other gold-related metals)
We will continue to believe in the value and prospects of gold – and will not hedge